SEO Consulting & Custom Tooling.
Audits, migrations, strategy, custom tooling. I do this at my day job for large-scale sites. I also take on outside projects.
Services
Project work or ongoing. Happy with both.
Technical SEO
Site audits
I'll crawl your site, find what's broken, and tell you what to fix first. Crawlability, indexation, architecture, Core Web Vitals, internal linking, content. You get a prioritised list, not a deck.
Technical deep-dives
Sometimes you already know the problem area. JS rendering, crawl budget, log files, structured data, hreflang. I'll dig in and give you the answer.
Site migrations
Domain moves, replatforms, URL restructures. I plan the redirects, QA the implementation, and watch the recovery. I've done enough of these to know what goes wrong.
Strategy & consulting
AI content strategy
I run AI content strategy at Better Collective. If you want to use AI in your content workflow without wrecking quality or tripping Google's filters, I can help you set that up.
SEO projects
Keyword strategy, content gaps, competitive research, link audits, ongoing advisory. If it's SEO and you want help thinking through it, get in touch.
Training
I run workshops for SEO teams and developers. Technical SEO fundamentals, AI in SEO, log file analysis, or whatever your team actually needs.
Tooling & automation
Custom tooling
I write tools for my own SEO workflows (that's this site). I can build them for you too. Reporting scripts, data pipelines, API integrations, internal dashboards.
How it works
Chat
30 minutes, free. I'll figure out if I can help.
Proposal
What I'll do, when, and what it costs.
Work
I get on with it. You get updates.
Delivery
Deliverables your team can act on. Not a slide deck.
Free SEO tools
I built 16 tools for my own work. CSV merging, log analysis, GSC auditing, and the rest. They're free.